Goal 5: Resource Enhancement

We will raise, manage and steward private support and resources.


Objectives

  1. Cultivate and educate alumni and friends.
  2. Generate and sustain new private giving and other support to MSU.
  3. Strengthen our culture of support from faculty, staff and students.
  4. Increase support to the entire MSU community through the use of private resources.
  5. Safeguard our financial future through strategic investments and the effective management of private resources.
 

Resource Enhancement: Key Performance Measures

  • Total endowment amount
  • Percentage of alumni who contribute to the University annually
  • Private support from the MSU Foundation Inc. transferred to support MSU operating needs
  • Percent of employees participating in the Campus Giving Campaign

Objective 1: Cultivate and educate alumni and friends.

Key Strategies:

  • Host engagement and cultivation events.
  • Place educational ads in Statement and other media.
  • Conduct electronic, direct mail and phone cultivation.

Objective 2:  Generate and sustain new private giving and other support to MSU.

Key Strategies:

  • Increase applications for corporate and foundation funding.
  • Annually solicit every alumnus.
  • Continue the Much More Opportunity Campaign.
  • Upgrade current annual donors.

Objective 3:  Strengthen our culture of support from faculty, staff and students.

Key Strategies:

  • Continue the Campus Giving Campaign.
  • Enhance the student component of the Campus Giving Campaign.
  • Incorporate retirees into the Campus Giving Campaign.

Objective 4:  Increase support to the entire MSU community through the use of private resources.

Key Strategies:

  • Assure private funding is being spent in a timely and appropriate manner. 

Objective 5: Safeguard our financial future through strategic investments and the effective management of private resources.

Key Strategies:

  • Work with MSU Foundation Board to sustain the new funding model.
  • Ensure the MSU Foundation Financial Management and Investment Policy is being followed.
  • Ensure MSU Foundation Board membership has highly qualified financial experts.
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