Print Logo
  • Much more than a classroom

    Department of Communication, Media and Leadership Studies

  • Much more communication

    Department of Communication, Media and Leadership Studies 

  • Much more than TV

    Department of Communication, Media and Leadership Studies

  • Much more opportunity

    Department of Communication, Media and Leadership Studies 

For additional information about the Department of Communication, Media & Leadership Studies, call 606-783-2134 or email ke.terry@moreheadstate.edu.

Department of Communication, Media & Leadership Studies
111 Breckinridge Hall
Morehead, KY 40351
Phone: 606-783-2134
Fax: 606-783-2457  

MSU Home :: Academics :: Strategic Communication, Bachelor of Arts degree

Strategic Communication, Bachelor of Arts degree

Program Info
The Department of Communication, Media & Leadership Studies area in Strategic Communication prepares students for professional, business, and educational careers in public relations, promotions, event planning, social media content development, communication consultation, and leadership studies.

Accreditations

Bachelor of Arts – Area in Strategic Communication

 
 
Bachelor of Arts - Area in Strategic Communication

The  Bachelor of Arts - Area in Strategic Communication is ideal for students with multiple interests.  Career options include:
 

  • Public Relations
  • Event Planning
  • Public Service / Government
  • Social Media Director / Designer
  • Human Resources
  • Politics / Political Campaigns
  • Organizational Communication
  • Training / Education
  • Corporate Communication
  • Health Communication
  • Non-Profit or Corporate Communication

 

Admissions General Requirements  

 

Department Requirements
Students pursuing a B.A. area in Strategic Communication must successfully complete 24 hours of Area requirements and 24 hours of approved Departmental Electives.   Students who successfully complete 48 hours in the major, 36 hours of general education course, and 36 hours of general electives will have the 120 hours required for graduation.

Bachelor of Arts - Area in Strategic Communication

Note: The Bachelor of Arts - Area in Strategic Communication is currently pending CPE approval.

Program Competencies

Students will:

  1. Demonstrate critical thinking when developing and responding to strategic messages.
  2. Apply key concepts and theories of strategic communication.
  3. Demonstrate mastery of written, oral, visual and mediated strategic communication.
  4. Identify and apply concepts of ethical strategic communication.
  5. Demonstrate strategic communication skills needed for responsible team leadership and participation.
  6. Demonstrate abilities to treat conflict creatively through mediation and negotiation.

Assessment Procedures

Senior Project in Capstone Course

Program Requirements

General Education

COMS 499C — Senior Seminar in Communication

3

General Education Total

36

Refer to the General Education section for a complete listing of general education requirements for the University.

Area Requirements

COMS 100 — Introduction to Strategic Communication

3

COMS 110 — Strategic Messaging

3

COMS 200 — Strategic Communication Research

3

COMS 250 — Introduction to Intercultural Communication*

3

COMS 290 — Conflict and Communication*

3

COMS 300 — Strategic Organizational Leadership

3

COMS 330 — Argumentation and Persuasion

3

COMS 277 — Professional Practices

1

COMS 347 or COMS 447 — Internship+

2

Total Area Requirements

24

Elective Requirements

Skills and Experience (Choose three courses for nine-hours)

9

COMS 310 — Professional Presentations and Speech Writing

COMS 340 — Event Planning and Public Relations

COMS 383 — Facilitating Team Communication

COMS 400 — Interviewing

CVM 201 — Media Writing

 

Critical Thinking (Choose two courses for six-hours)

6

COMS 350 — Communication, Culture and Diversity

COMS 420 — Analysis of Persuasion

CVM 464 — Public Opinion and the Media

CVM 492 — Media Law and Ethics

 

Public Relations (Choose three courses for nine-hours)

9

COMS 333 — Social Media and Community

COMS 370 — Communication and Health

COMS 382 — Public Relations Principles

COMS 405 — Communication Issue Management

COMS 482 — Public Relations Campaigns

 

*These courses are options to meet the distribution requirements in general education; however, "double dipping" is not allowed. Students will need to select a course other than COMS 290 for HUM II and COMS 250 for SBS I in general education.

+Experiential learning is required in the core. No more than two-credit hours for internship experiences can count towards the 48-credits required for the area. Additional internship credit will count towards general electives.

Components of Degree Requirements

General Education

36

Area Requirements

24

Electives

24

General Electives

36

Total Program Requirements

120


Address:
Department of Communication, Media, & Leadership Studies
111A Breckinridge Hall
Morehead, KY 40351

Primary Phone: 606-783-2134

E-mail: n.earl@moreheadstate.edu

NEW PROGRAMS OF STUDY

Click on the image to learn what Convergent Media is.

CVM_thumb  

Click on the image to learn what Strategic Communication is.

sscc 

STUDENT FILMS

Open House
Award winning student film. 

TESTIMONIALS

JiHoonHeo
Student testimonial.

© Copyright 2014 Morehead State University - 150 University Blvd. Morehead, KY 40351 • 1.800.585.6781
MSU is an affirmative action, equal opportunity, educational institution.