The Department of Communication, Media & Leadership Studies area in Convergent Media prepares students for careers in production, journalism and multimedia-based work.
The Department of Communication, Media & Leadership Studies area in Strategic Communication prepares students for professional, business, and educational careers in public relations, promotions, event planning, social media content development, communication consultation, and leadership studies.
The Masters of Arts Program in Communication provides advanced study of communication for professionals currently in the workforce, and for recent graduates of appropriate bachelor’s degree programs. Through a balance of core and specialty courses, students broaden their knowledge of the communication field while learning the theory and practice necessary to raise their communication competence to higher levels.
Students who pursue the Public Relations and Event Planning minor will learn how to write and produce public relations materials including: news releases, media kits and fundraising proposals. Students will gain an understanding of different social media techniques and their application in public relations practices.
Students will learn how to utilize social media and e-marketing to engage customers and communicate brand and company value. Students will explore social media techniques and learn how to develop marketing and branding strategies in corporate, non-profit, entertainment and news sectors.
Students minoring in Strategic Communication and Leadership will explore communication practices and complete coursework focusing on organizational leadership, professional presentations, persuasion practices, public relations principles and campaigns and communication issue management.