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Michelle Kunz, Professor of Marketing
Degrees, Licensures and Certifications: B.A., Kansas Wesleyan University; M.S., Kansas State University; Ph.D., University of Tennessee
- Cheek, Ron G., Kunz, M. B., Hatfield, R. D,
and Ferguson, T. D. (2013). Academic Research in the 21st Century:
Semantic Web Driven Innovation. Academy
of Information and Management Sciences Journal, 16(1), 1-6.
- Kunz, M. B., &
Ratliff, J. M. (2012). A Geo-spatial Examination of Small-owned Businesses in
Kentucky. Entrepreneurial Executive, 17, 97-110.
- Osborne, P., &
Kunz, M. B. (2011). Investigating Consumer Comprehension of Drug Information
Fact Sheets. Journal of Marketing Development and Competitiveness, 5(5),
- Osborne, P. and
Kunz, M.B. (2011). Identifying Which Retailers Survived the
Economic Meltdown. International Journal
of Business, Marketing, and Decision Sciences, 4 (1), 18-32.
- Kunz, M. B.,
Hackworth, B., Osborne, P. & High, J. D.
(2011). Fans, Friends and
Followers: Social Media in the Retailers’ Marketing Mix. Journal of Applied Business and Economics, 12
- Kunz, M. B., &
Hackworth, B. (2011). Are Consumers Following Retailers to Social Networks.
Academy of Marketing Science Journal. 15 (2), 1-22.
- Hackworth, B., &
Kunz, M. B. (2010). Health Care and Social Media: Building Relationships via
Social Networks. Academy of Health Care Management Journal, 6 (1), 55-68.
Kunz, M. B., & Osborne, P. (2010).
A Preliminary Examination of the Readability of Consumer Pharmaceutical
Web Pages. Journal of Marketing Development and Competitiveness. 5 (1), 33-41.
BioMichelle Kunz started working at MSU in January 1988. She teaches classes in introductory marketing, consumer behavior, retail management, sustainable marketing and marketing administration. Kunz is a 20-year member of the Marketing
Management Association(MMA) and was named a MMA Fellow in spring 2014. Kunz has served as
proceedings editor and fall conference consortium program-chair, and currently serves as the executive director of the MMA. She also serves as associate editor, marketing for
MERLOT.org and is a peer reviewer for Quality Matters.