Faculty Profile
View All Faculty ProfilesBarbara Lyons, Associate Professor of Marketing
Program/Dept: Marketing
Degrees, Licensures and Certifications: BA, Government, Marketing and Communication, Griffith University, Brisbane, Australia; Bachelor of Commerce, Griffith University, Brisbane, Australia; Ph.D., Marketing, Griffith University Brisbane, Australia
Research Interests: Competitive Dynamics, and Strategic Networks and Alliances
Bio
Teaching Interests: Interactive e-Marketing, Integrated Marketing Communication, Services Marketing, International Marketing