Paintsville SBDC to offer free workshop on Dec. 8
A workshop titled “Direct Mail gets direct results” is being offered by the Morehead State University/Paintsville Small Business Development Center, Dec. 8, from 5-7 p.m. at the Kentucky Highlands Entrepreneur Center, 120 Scott Perry Drive, Teays Branch Road. The instructor will be Connie Jacoby of the U.S. Postal Service.
In this session, participants will learn:
• the “basics” of direct mail;
• how to use direct mail to acquire and retain customers;
• Direct Mail Association’s statistics on the value of direct mail and the various formats available to marketers using direct mail;
• how to use the USPS.com website to design and mail a professional Direct Mail campaign;
• how to create and mail a direct mail campaign from your desktop without ever stepping foot in the Post Office.
Whether you are an experienced mailer or have never used direct mail in the past, you will benefit from this seminar. Postage payment methods, discounts, and mail piece design also will be covered. There will be time for questions/answers.
The workshop is free for all participants; however, seating is limited and advance registration is recommended. Registration deadline is Dec. 1.
Training programs, sponsored or co-sponsored by SBDC, are available to all individuals without regard to race, color, sex, creed or national origin. Special arrangements will be made for those with disabilities if requested in advance.
For a list of upcoming events, you may visit the MSU SBDC Web site at www.moreheadstate.edu/sbdc.
Additional information and pre-registration are available by calling the Paintsville Small Business Development Center at (606) 788-6008.
Posted: 11-17-09
