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About SBA

Mission Statement

The School of Business Administration distinguishes itself from business schools at other regional, teaching-focused universities by focusing on development of business leaders with critical thinking skills and ethical values in a region that has been underserved in the business education area, is in need of economic development, and contains students that are geographically place bound. 

To achieve this mission, we will focus on:

  • Enhancing close interaction between faculty and students, with quality teaching that emphasizes academic excellence and student success
  • Preparing students for in-demand, 21st century job success in our region and more generally in the global marketplace
  • Providing students with opportunities to develop entrepreneurial skills
  • Engaging the business community and region
  • Sustaining scholarship by all faculty that is impactful and of high quality, particularly applied, integrated and pedagogical research
  • Offering both online and on-campus business programs, at the undergraduate and graduate levels

 

SBA Profile

Male                            54.9%     Average ACT:     22.2
Female                        45.1%                         
Full-Time                     73.2%      Avg. Age (UG)    25.1
Part-Time                    26.8%      Avg. Age (GR)     34.8

White                          82.8%
Nonresident Alien       5.7%
Black                           4.2%
Hispanic                      2.7%
Other/Unknown          4.6%

First Time Freshman Retention Rate              78.4%
6 Year Graduation Rate – Undergraduate     63.75%

First time CPA pass rate for accounting majors      51%
Average Starting Salary – Undergraduate     $39,788 (all majors)
         Accounting                  $41,000 
         Finance                        $37,500 
         Marketing                   $35,500 
         Information Systems   $44,909
         Management              $31,000
 

Learning Goals - Bachelor of Business Administration (BBA) Program

Goal 1 – Our graduates will communicate effectively.
  • Objective 1 - Plan, compose, evaluate, and analyze written business documents for specific audiences.
  • Objective 2 - Research, strategize, create, and present business and technical presentations in a variety of organizational settings and cultural environments.
  • Objective 3 - Employ ethical written and oral strategies that are tactful, courteous, and positive, and that maintain goodwill.
  • Objective 4 - Use effective interpersonal skills in teamwork, group dynamics, and leadership situations.

Goal 2 – Our graduates will know and properly analyze ethical issues faced in business.
  • Objective 1 -  Identify and implement ethically sound judgment relating to business practices.
  • Objective 2 - Know how individual and organizational ethical behavior impacts corporate reputation and profitability.

Goal 3 – Our graduates will have a global perspective of business and appreciate the growing diversity of all stakeholders.
  • Objective 1 - Identify global issues facing businesses and articulate the impact of diverse global issues on business decisions.
  • Objective 2 - Identify unique cultural, political, economic and technological challenges encountered by businesses and make sound business decisions in consideration of these perspectives.

Goal 4 – Our graduates will understand the regulatory and legal aspects of business and their impact on business decisions.
  • Objective 1 - Identify applicable regulatory issues, understand their impact on business, and make sound business decisions in consideration of these issues.
  • Objective 2 - Identify applicable legal issues, understand their impact on business, and make sound business decisions in consideration of these issues.

Goal 5 – Our graduates will be knowledgeable and skilled in the application of analytical and quantitative tools used to solve business problems.
  • Objective 1 - Use appropriate statistical tools common in business (to analyze and interpret data, identify trends and relationships, and convey statistical significance and confidence levels) to make sound business decisions.
  • Objective 2 - Use graphs and represent data trends and relationships among variables as a basis for sound decision making.
  • Objective 3 - Construct, interpret, and analyze financial statements to make recommendations or draw conclusions to make sound business decisions.
  • Objective 4 - Use and draw conclusions from financial and business tools (e.g., “what-if” scenarios and sensitivity analysis) in making business decisions.

Goal 6 – Our graduates will recognize the strategic importance of information systems and demonstrate the ability to apply technologies for improving business processes.
  • Objective 1 - Demonstrate computer fluency in business software applications and decision support technologies used in today’s business environment.
  • Objective 2 - Demonstrate the socio-technical (people, technology, and managerial) approach to managing information systems. technology concepts, as well as the critical, strategic systems, needed for competitive advantage in today’s business enterprise.
  • Objective 3 - Utilize information technology concepts, as well as the critical, strategic systems, needed for competitive advantage in today’s business enterprise.
 

Learning Goals – Master of Business Administration (MBA) Program

 Goal 1 – Our graduates will communicate effectively.Objective 1 – Students prepare and deliver an effective professional presentation on a current business topic.
  • Objective 1 – Students effectively compose written documents for business audiences.

Goal 2 – Our graduates will know and properly analyze ethical issues faced in business.
  • Objective 1 -  Students identify and properly evaluate ethical issues in a business situation and relate them to individual ethical behavior and to community responsibilities in organizations and society.
  • Objective 2 - Students assess the ethical consequences of business decisions relative to the individual, the organization, and society.

Goal 3 – Our graduates will possess knowledge of the domestic and global business environment and a sense of diversity awareness.
  • Objective 1 - Students identify political and economic issues affecting domestic and global business and make sound business decisions in consideration of these issues.
  • Objective 2 - Students identify legal and regulatory issues affecting domestic and global business and make sound business decisions in consideration of these issues.
  • Objective 3 - Students identify diversity issues affecting domestic and global business and make sound business decisions in consideration of these issues.

Goal 4 – Our graduates will be knowledgeable and skilled in the application of technology in contemporary organizations.
  • Objective 1 - Students describe how technology changes organizational and management practices and make sound business decisions in consideration of this issue.
  • Objective 2 - Students appropriately use technology for business operations, management decision-making, workgroup collaboration, and implementation of business strategies.

Goal 5 – Our graduates will be effective leaders and problem solvers, demonstrating the ability to integrate functional knowledge as they strategically manage change.
  • Objective 1 - Students illustrate how to integrate functional business knowledge through analysis of management situations.
  • Objective 2 - Students demonstrate leadership skills and knowledge of problems associated with leadership through the analysis of management situations.
  • Objective 3 - Students apply sound business decision making skills in the context of a changing business environment.
  • Objective 4 - Students demonstrate strategic management and the ability to make sound strategic business decisions. 
  • Morehead (Residential Campus)
    150 University Blvd., Morehead, KY 40351
    1-800-585-6781
  • Admissions
    121 E. Second St., Morehead, KY 40351
    1-800-585-6781
  • Financial Aid
    121 E. Second St., Morehead, KY 40351
    606-783-2011
  • Accounting & Financial Services (Student Billing)
    207 Howell-McDowell, Morehead, KY 40351
    606-783-2019
  • Registrar
    201 Ginger Hall, Morehead, KY 40351
    606-783-2008
Major In You.