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Michelle Kunz

Professor of MarketingMichelleKunz.jpg
Program/Dept: Marketing
Degrees, Licensures and Certifications: B.A., Kansas Wesleyan University; M.S., Kansas State University; Ph.D., University of Tennessee
Research Interests:
  • Cheek, Ron G., Kunz, M. B., Hatfield, R. D, and Ferguson, T. D.  (2013).  Academic Research in the 21st Century: Semantic Web Driven Innovation.  Academy of Information and Management Sciences Journal, 16(1), 1-6. 
  • Kunz, M. B., & Ratliff, J. M. (2012). A Geo-spatial Examination of Small-owned Businesses in Kentucky. Entrepreneurial Executive, 17, 97-110.
  • Osborne, P., & Kunz, M. B. (2011). Investigating Consumer Comprehension of Drug Information Fact Sheets. Journal of Marketing Development and Competitiveness, 5(5), 92-100.
  • Osborne, P. and Kunz, M.B.  (2011).  Identifying Which Retailers Survived the Economic Meltdown.  International Journal of Business, Marketing, and Decision Sciences, 4 (1), 18-32.
  • Kunz, M. B., Hackworth, B., Osborne, P. & High, J. D.  (2011).  Fans, Friends and Followers: Social Media in the Retailers’ Marketing Mix.  Journal of Applied Business and Economics, 12 (3), 61-68 
  • Kunz, M. B., & Hackworth, B. (2011). Are Consumers Following Retailers to Social Networks. Academy of Marketing Science Journal. 15 (2), 1-22.
  • Hackworth, B., & Kunz, M. B. (2010). Health Care and Social Media: Building Relationships via Social Networks. Academy of Health Care Management Journal, 6 (1), 55-68.
  • Kunz, M. B., & Osborne, P.  (2010).  A Preliminary Examination of the Readability of Consumer Pharmaceutical Web Pages. Journal of Marketing Development and Competitiveness.  5 (1), 33-41.


Michelle Kunz started working at MSU in January 1988. She teaches classes in introductory marketing, consumer behavior, retail management, sustainable marketing and marketing administration. Kunz is a 20-year member of the Marketing Management Association (MMA) and was named a MMA Fellow in spring 2014. Kunz has served as proceedings editor and fall conference consortium program-chair, and currently serves as the executive director of the MMA. She also serves as associate editor of marketing for and is a peer reviewer for Quality Matters.

Contact Info

114 I Combs Building
  • Morehead (Residential Campus)
    150 University Blvd., Morehead, KY 40351
  • Admissions
    121 E. Second St., Morehead, KY 40351
  • Financial Aid
    121 E. Second St., Morehead, KY 40351
  • Accounting & Financial Services (Student Billing)
    207 Howell-McDowell, Morehead, KY 40351
  • Registrar
    201 Ginger Hall, Morehead, KY 40351
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