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Dr. Lydia Njoroge

Dr. Lydia NjorogeTitle: Assistant Professor of Marketing

Program/Dept: School of Business Administration

Degrees, Licensures, and Certifications: BS, Psychology, Middle Tennessee State University; MA, Sociology, East Carolina University; MS, Experimental Psychology, Emporia State University; PhD, Marketing, University of North Texas

Research Interests: Female consumer experience, evolutionary marketing, & collegiate athletic marketing

Teaching Interests: Research methods, Statistics, Metrics, Principles of Marketing, Integrated Marketing Communication, Services Marketing

Lydia Njoroge joined the MSU faculty Fall 2019. She recently finished her PhD in marketing exploring how evolution has influenced women’s perceptions of products and advertisements. She is excited to build networks across campus and with the Morehead community. She has two dogs, a German Shepherd, Leela, and Chihuahua mix, Ginger.

Contact Info:
110K Combs Building