Vivek Madupu

Degrees, Licensures, Certifications: Ph.D. from the University of Memphis

Research Interests: consumer behavior, advertising and cross-cultural marketing

Teaching Interests: Advertising, Consumer Behavior, International Marketing, Marketing Research, Marketing Management, Marketing Strategy, Principles of Marketing and Retailing

Bio:

Dr. Vivek Madupu joined MSU in August of 2022. He previously taught at the University of Minnesota-Duluth, Missouri Western State University, St. Joseph, and the University of Wisconsin-Green Bay.

Regarding Dr. Madupu’s research and publications, his articles have been published in the Journal of World Business, Journal of Services Marketing, International Journal of Pharmaceutical and Healthcare Marketing, Journal of Internet Commerce, and Journal of International Consumer Marketing. He has also presented his research papers at several national and international conferences.

About teaching, Dr. Madupu says “I am passionate about teaching. The feeling that, by teaching, I make a difference in a student’s life is very satisfying to me. There is nothing more satisfying than to see my students succeeding in their professional life.” And “I hope students learn both conceptual and practical skills so that they can solve real world business problems. I want my students to take home knowledge that would make them better persons.”

During his free time, Dr. Madupu enjoys reading, spending time traveling with his family and long drives.